MoU to co-regulate misleading advertisements in the AYUSH sector

KPSC KAS Exams

  • In order to curtail malpractices in the advertisement of AYUSH drugs, the Ministry of AYUSH has signed a MoU with the Advertising Standards Council of India (ASCI).
  • Addressing the cases of misleading advertisements with respect to Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy drugs, treatments and related services, ASCI will comprehensively monitor these advertisements across print and electronic media.
  • The MoU was signed by  Advisor (Ayurveda), Ministry of AYUSH Dr, Dinesh Chan Katoch and Chairman, ASCI Shri Srinivasan K Swamy in the presence of Secretary AYUSH Shri Ajit M Sharan at New Delhi.
  • ASCI has been given a self-monitoring mandate by the Ministry of AYUSH to identify potentially misleading advertisement in the AYUSH sector and process complaints through its Consumer Complaints Council (CCC).
  • The Ministry of AYUSH will also redirect complaints against misleading advertisements they receive, to the ASCI, which will be reviewed using ASCI’s code and guidelines. The MoU also requires ASCI to report to the Ministry of AYUSH, all advertisements in potential violation of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder as well as non-compliance of ASCI’s CCC recommendations for the Ministry of AYUSH to take further action.
  • Commenting on the partnership, Secretary, Ministry of AYUSH Sh. Ajit M. Sharan, said that the MOU is yet another important step taken by the AYUSH ministry to ensure that Indian consumers have access to safe and effective medicines.
  • The arrangement would also ensure that any advertisement making claims for diseases and disorders, in violation of the existing regulations, are immediately brought to our attention.
  • Chairman, ASCI, Sh. S.K. Swamy, added that AYUSH is among top three sectors where we find a high incidence of misleading advertisements and some of the advertisements in the AYUSH sector claiming treatment of certain diseases in violation of the Drugs and Magic Remedies Regulations have been a cause of concern.
  • ASCI’s partnership with the Ministry of AYUSH will provide the necessary support to our efforts in effectively curtailing misleading advertisements in this sector.
Related Posts
Karnataka Current Affairs – KAS / KPSC Exams – 9th April 2017
Elephant census to focus on areas outside forests Forest offici­a­ls and conservationists, who are gearing up for the elephant census, will focus on areas outside forests as the jumbos are seen ...
READ MORE
A eucalyptus tree on Tasmanian Land Conservancy property.
The Karnataka government took the legislation route to curtail planting of saplings that have adverse effect on environment and ground water. The Legislative Assembly on Thursday passed the Karnataka Preservation of ...
READ MORE
Karnataka Draught: Krishi Mela called off
Krishi Mela, the annual event organised by the University of Agricultural Sciences, Bengaluru (UAS-B) at Gandhi Krishi Vignana Kendra (GKVK) has been called off this time because of extreme drought ...
READ MORE
Karnataka Current Affairs – KAS / KPSC Exams – 7th July 2017
Metro signage: Union Minister backs tri-language policy In the backdrop of protests to remove Hindi signage from Namma Metro stations, Union Minister D.V. Sadananda Gowda on 6th July expressed support for the ...
READ MORE
Karnataka Current Affairs – KAS / KPSC Exams – 26th June 2017
Bengaluru to get 7 Bescom model sub-divisions by 2018 A reliable power supply with almost no fluctuation or interruption in supply, an upgrade to smart meters, better customer service, and increased ...
READ MORE
Karnataka: Smart Cities – Process on to pick experts to execute action plans
The four cities from Karnataka selected in the second round of the Smart City initiative have commenced the process of selecting project management consultants to help execute their respective action ...
READ MORE
Pradhan Mantri Ujjwala Yojana scheme yet to see the light in Karnataka
Ten months since the launch of the Centre’s much publicised Pradhan Mantri Ujjwala Yojana (PMUY), thousands of families living below the poverty line (BPL) across the State are still depending ...
READ MORE
India specific India is among top 10 FDI recipients India jumped to the ninth rank in 2014 with a 22 per cent rise in FDI inflows to $34 billion. India was at ...
READ MORE
Karnataka Current Affairs – KAS / KPSC Exams – 19th April 2017
Ballari to play host to Janapada Rangotsava from April 21 Connoisseurs of art and music are in for an audio-visual treat at the three-day national-level Janapada Rangotsava from April 21 at ...
READ MORE
Karnataka Current Affairs – KAS / KPSC Exams – 18th April 2017
Biometric attendance to weed out bogus billing Civic officials are all set to introduce the biometric system of attendance for pourakarmikas to weed out suspect bogus billing by contractors. The National Informatics ...
READ MORE
Karnataka Current Affairs – KAS / KPSC Exams
Karnataka: Law to curtail planting of saplings that
Karnataka Draught: Krishi Mela called off
Karnataka Current Affairs – KAS / KPSC Exams
Karnataka Current Affairs – KAS / KPSC Exams
Karnataka: Smart Cities – Process on to pick
Pradhan Mantri Ujjwala Yojana scheme yet to see
World Investment Report 2015 – UNCTAD
Karnataka Current Affairs – KAS / KPSC Exams
Karnataka Current Affairs – KAS / KPSC Exams