- The fast food or QSR, format took off in India about 19 years ago with the arrival of McDonald’s in 1996. Many global brands followed the suit since then, either through company-owned stores or the franchisee model, or a mix of both.
- The chain space is marked by the presence of more than 120 brands with more than 4,000 outlets spread across various cities in India.
- The sector in India is currently growing at a compounded annual growth rate (CAGR) of 25 per cent and is likely to touch Rs.25,000 crore mark by 2020 from the current level of Rs.8,500, according to an analysis by apex industry body Assocham.
Reasons for growth
- Entry of various national and international players
- Fast expanding middle class
- youth spending,
- nuclear families
- better logistics
- increased participation of women in the workforce,
- increased exposure to international cuisine and
- needs for elevated protein consumption
- The QSR segment is expected to witness increased activity via market expansion and entry by various players
- At the city level, a large share of the QSR market rests in metros and mini metros due to higher consumption, heightened consumer awareness, and exposure in key cities such as Delhi, Mumbai, Bengaluru, and Hyderabad.
- Slowly, QSRs have established their footholds in the major cities and are now expanding into smaller cities with smaller formats.
- To withstand the competition, most of the players are tailoring their offerings in terms of flavours, pricing and services to meet Indian consumers’ inclinations.
- Some efforts reflecting this include the opening of pure vegetarian restaurants in certain parts of the country, offering no beef-based products, establishing separate cooking areas for vegetarian and non vegetarian food, introducing local flavours in the menu, offering home delivery services etc.
- With the entry of Indian and international brands into the space encouraging affordable eating and enabling the indulgence of even customers with smaller pockets.
- The market is quite competitive in nature with players operating via core menu offerings and introducing variations in Indian and international foods.
- A noteworthy aspect is the focus of Indian players on multiple cuisines, which contrasts the international players’ focusing on a single cuisine or product category
Prime Minister Narendra Modi inaugurated First National Tribal Carnival-2016 in New Delhi on 25th Oct The tribal carnival would showcase the capabilities of the tribal communities, in the national capital. The Prime ...READ MORE
Reforming criminals Judgement was given in a majority judgment of the five-judge Constitution Bench led by Chief Justice of India H.L. Dattu observed in the Rajiv Gandhi killers’ remission case. They noted that ...READ MORE
The government launched its Green Highways (Plantation, Transplantation, Beautification & Maintenance) Policy 2015, the aim of which is to help the environment, help local communities, and generate employment by planting ...READ MORE
The report was commissioned to identify the changing dynamics of the workforce with regard to prevention of sexual harassment of women, revealed that uncertainty, caution and introspection were highly prevalent ...READ MORE
FAME – India is an abbreviation for Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles in India Government of India approved the National Mission on Electric Mobility in 2011 and subsequently ...READ MORE
The Union Cabinet has given its approval to a new scheme moved by the Ministry of Power - Ujwal DISCOM Assurance Yojna or UDAY. UDAY provides for the financial turnaround and ...READ MORE
The report of the Pay Commission, headed by Ashok Kumar Mathur, a former judge of the Supreme Court, was held up due to Bihar Assembly polls. The commission was given ...READ MORE
Indian Space Research Organisation (ISRO) on 27th August Successfully put in orbit GSAT-6 communication satellite staging yet another spectacular launch of three-stage heavy weight rocket GSLV D-6 with indigenous cryogenic upper ...READ MORE
Four-day World Congress on Disaster Management concluded on Sunday with the unanimous adoption of ‘Visakhapatnam Declaration’ calling for a comprehensive action plan for a disaster-resilient society The declaration was drafted after ...READ MORE
National Tribal Carnival 2016
SC judgement : Remission of sentences
Green Highways Policy
Fostering Safe Workplaces- Report by FICCI – EY
FAME – India
Ujwal DISCOM Assurance Yojna or UDAY.
7th pay commission draft report
Weather-based farm advisory system in Karnataka