- The fast food or QSR, format took off in India about 19 years ago with the arrival of McDonald’s in 1996. Many global brands followed the suit since then, either through company-owned stores or the franchisee model, or a mix of both.
- The chain space is marked by the presence of more than 120 brands with more than 4,000 outlets spread across various cities in India.
- The sector in India is currently growing at a compounded annual growth rate (CAGR) of 25 per cent and is likely to touch Rs.25,000 crore mark by 2020 from the current level of Rs.8,500, according to an analysis by apex industry body Assocham.
Reasons for growth
- Entry of various national and international players
- Fast expanding middle class
- youth spending,
- nuclear families
- better logistics
- increased participation of women in the workforce,
- increased exposure to international cuisine and
- needs for elevated protein consumption
- The QSR segment is expected to witness increased activity via market expansion and entry by various players
- At the city level, a large share of the QSR market rests in metros and mini metros due to higher consumption, heightened consumer awareness, and exposure in key cities such as Delhi, Mumbai, Bengaluru, and Hyderabad.
- Slowly, QSRs have established their footholds in the major cities and are now expanding into smaller cities with smaller formats.
- To withstand the competition, most of the players are tailoring their offerings in terms of flavours, pricing and services to meet Indian consumers’ inclinations.
- Some efforts reflecting this include the opening of pure vegetarian restaurants in certain parts of the country, offering no beef-based products, establishing separate cooking areas for vegetarian and non vegetarian food, introducing local flavours in the menu, offering home delivery services etc.
- With the entry of Indian and international brands into the space encouraging affordable eating and enabling the indulgence of even customers with smaller pockets.
- The market is quite competitive in nature with players operating via core menu offerings and introducing variations in Indian and international foods.
- A noteworthy aspect is the focus of Indian players on multiple cuisines, which contrasts the international players’ focusing on a single cuisine or product category
1. Committee to simplify IT Act 1961 It has set up a committee in order to simplify the provisions of the Income Tax Act, 1961. The committee will be chaired by ...READ MORE
New index to check ease of doing agri-business Topic: Indian Economy IN NEWS: The Centre expects to roll out a new Ease of Doing Agri-Business Index early next year, which will rank ...READ MORE
The Cabinet approved the National Mineral Exploration Policy setting the stage for auctioning exploration permits to private sector players on a revenue-sharing basis starting with 100 identified mineral blocks over ...READ MORE
Project Navlekha Why in news? Google has unveiled Project Navlekha to make online content relevant for more Indian users especially in local languages. About Project Navlekha Google is using its expertise in artificial ...READ MORE
ಬೆಳುವಾಯಿ ಚಿಟ್ಟೆ ಪಾರ್ಕ್ ಸುದ್ದಿಯಲ್ಲಿ ಏಕಿದೆ? ಮೂಡುಬಿದಿರೆ ಸಮೀಪದ ಬೆಳುವಾಯಿಯಲ್ಲಿರುವ ಸಮ್ಮಿಲನ್ ಶೆಟ್ಟಿ ಅವರ ಚಿಟ್ಟೆ ಪಾರ್ಕ್ ವರ್ಲ್ಡ್ ಬುಕ್ ಆಫ್ ರೆಕಾರ್ಡ್ನಲ್ಲಿ ಸ್ಥಾನ ಪಡೆದಿದೆ. ಗ್ರಾಮೀಣ ಭಾಗದಲ್ಲಿ ಸ್ಥಾಪನೆಯಾಗಿರುವ ಚಿಟ್ಟೆಪಾರ್ಕ್ ಈಗ ಅಂತಾರಾಷ್ಟ್ರೀಯ ಮನ್ನಣೆ ಪಡೆದಿದೆ. ಬೆಳುವಾಯಿ ಗ್ರಾಮದಲ್ಲಿ ಸಮ್ಮಿಲನ್ ಶೆಟ್ಟಿ ನಿರ್ವಿುಸಿದ ...READ MORE
New process to treat industrial waste Topic: Environment and Ecology IN NEWS: Researchers from the North-Eastern Hill University (NEHU) based in Meghalaya capital Shillong have patented a fast, energy-efficient and low-cost process for ...READ MORE
Scientists have set out to explore the medicinal properties of the Ganga water This will help to either use the pristine water or elements isolated from it in clinical therapies. While four ...READ MORE
An app under the aegis of the Central Marine Fisheries Research Institute (CMFRI) has been developed to aid fishermen to increase their catch and reduce the cost of operations, the ...READ MORE
National Judicial Reference System (NJRS) is an electronic repository of cases under the direct taxes category or income tax pending in legal forums like the Income Tax Appellate Tribunal (ITAT), ...READ MORE
Centre wants fake news traced Topic: Infrastructure Development IN NEWS: The government has sought public comments on the proposed amendments to the IT Act that seek to make it mandatory for platforms ...READ MORE
Measures to increase tax compliance
National Current Affairs – UPSC/KAS Exams- 14th November
New National Mineral Exploration Policy
National Current Affairs – UPSC/KAS Exams- 31st August
“23rd & 24th ಜೂನ್ 2018 ಕನ್ನಡ ಪ್ರಚಲಿತ ವಿದ್ಯಮಾನ”
National Current Affairs – UPSC/KAS Exams- 17th December
Ganga water for medicinal properties
New mobile app to help fishermen
National Judicial Reference System
National Current Affairs – UPSC/KAS Exams- 26th December