Why in news?  The Udupi handloom saree, dyed using natural arecanut ‘chogaru’ is set to be launched

Highlights:

• Talipady Primary Weavers Service Cooperative Society Ltd., under the guidance of NGO , promoter of Udupi sari, has used the ‘chogaru’ for colouring the Udupi saris.
• The Udupi sarees enjoys the Geographical Indication (GI) tag

What is ‘chogaru’?

• It is a reddish-brown liquid obtained during the processing of arecanut in hilly areas like Sirsi, Siddapur , Yallapura and Sagara taluk
• Liquid transform into powder after it is dried that gained widespread recognition due to remarkable colour retention ,making it an ideal choice of natural dye