NEWS – BBMP drafts New Ad Policy

HIGHLIGHTS

• To allow Commercial hoardings and outdoor advertisements (High Court of Karnataka ruled in favour)
• BBMP will tender out advertisement rights to the highest bidder
• Fee as well as the size of the hoarding will be fixed based on the road width
• No hoarding will be allowed on footpaths, advertisers will have to negotiate with private property owners to erect the hoardings
• Allows illuminated boards but will likely ban moving films
• New advertisement policy to fetch the BBMP Rs 500 crore in annual revenue
• At present, only a few players have bagged advertisement rights in Bengaluru in exchange for building facilities such as skywalks, public toilets and bus shelters
• Civic body could build such infrastructure from its own funds if the new policy comes into force without undertaking public-private partnership (PPP) projects