NEWS – BSNL Unveils New Corporate Identity

HIGHLIGHTS

Tagline Change

• BSNL (Bharat Sanchar Nigam Limited) introduced a new tagline, replacing ‘India’ with ‘Bharat’.
• The tagline now reads ‘Connecting Bharat’ instead of ‘Connecting India’.
• The change reflects the increasing use of the term ‘Bharat’ in official communications under the Modi government.

Logo and Theme Colour

• The logo has undergone a design update, with the globe-like structure’s colour shifting from grey to orange.
• This change may invite political criticism, especially from opposition parties, due to concerns over the “saffronisation” of public sector enterprises.
• Earlier in the year, a similar shift in the Doordarshan logo’s colour from ruby red to saffron had attracted political controversy.

New Services Introduced

Spam-Blocking Solution

• BSNL introduced seven new services, including a spam-blocking solution.
• This solution will automatically filter out phishing attempts and malicious SMS, creating a spam-free network experience.

Wi-Fi Roaming

• The company also launched Wi-Fi roaming services, allowing BSNL network users to connect to any BSNL FTTH (Fibre to the Home) Wi-Fi network while travelling.

Access to Premium TV Channels

BSNL’s FTTH users will now have access to over 500 premium TV channels via the company’s fibre-based