ANAEMIA MUKT BHARAT ABHIYAAN (AMB)

NEWS: The Union Health Ministry has introduced revised operational guidelines for the Anaemia Mukt Bharat Abhiyaan (AMB) to strengthen anaemia prevention, early detection, treatment, nutrition, and digital monitoring.

 

About

  • A flagship programme of the Government of India to reduce anaemia among vulnerable population groups.
  • Focuses on early detection, timely treatment, proper nutrition, regular monitoring, and community participation.

Key Changes in the Revised Guidelines

  • Programme renamed from Anaemia Mukt Bharat to Anaemia Mukt Bharat Abhiyaan.
  • Added a 7th beneficiary group: Low birth weight infants (0–6 months).
  • Introduced "Eating Right" component to promote iron-rich and diversified diets.
  • Strengthened digital monitoring through an integrated beneficiary tracking system.

T4 Strategy

  • Replaces the earlier T3 Strategy (Test, Treat, Talk) with T4 Strategy: Test, Treat, Talk, Track (continuous follow-up and monitoring),
  • Institutional Strengthening Improves: Testing and treatment, Beneficiary tracking, Community participation, Programme monitoring and evaluation

Current Anaemia Burden (NFHS-5)

  • Children (6–59 months): 67.1%
  • Women (15–49 years): 57%
  • Pregnant women: 52.2%
  • Adolescent girls (15–19 years): 59.1%

Significance

  • Promotes early intervention, better nutrition, digital health governance, and improved follow-up, helping reduce India's high burden of anaemia.