• Date: World Earth Day, April 22
• Focus: Long-term sustainable environmental action
• Impact: From reducing plastic waste to restoring waterbodies and enhancing biodiversity

PLASTIC WASTE REDUCTION – DRINKPRIME’S SUSTAINABLE MODEL

• Startup: DrinkPrime (Bengaluru-based)
• Problem Addressed: Excessive use of single-use 20-litre plastic water cans
• Solution Highlights:
  • Over 2.5 lakh subscribers served
  • Reduces approx. 7.5 lakh kg of plastic waste/month
  • Closed-loop system: Reclaims, ultrasonically cleans, and reuses filters
  • Promotes circular economy and sustainable urban hydration

REVIVING WATER BODIES – UNITED WAY’S “WAKE THE LAKE”

• Initiative: Wake the Lake
• Achievements:
  • Revived 80 lakes in Bengaluru
  • Removed pollutants and rejuvenated aquatic life
• Impact: Enhances urban water security and biodiversity

RAINWATER CONSERVATION – ONE BILLION DROPS CAMPAIGN

• Focus: Groundwater recharge & rainwater harvesting
• Actions Taken:
  • Installed 8,200+ rainwater harvesting wells
  • 10.4 million litres of water saved from runoff and evaporation
• Benefit: Improved water availability and reduced water wastage in urban areas

BIODIVERSITY PROMOTION – INSECT CAFES BY EY GDS

• Initiative: Set up 21 insect cafes in public gardens
• Locations: Cubbon Park, Lalbagh, Doddasaagare Botanical Garden
• Partnerships: EY GDS, Bhumi, Vibhinna India Foundation
• Structure & Purpose:
  • Made from upcycled wood, bamboo, and mud
  • Provide safe spaces for pollinators (bees, butterflies, etc.)
  • Promote urban biodiversity and ecological balance