News: eSARAS is the official e-commerce platform of the Ministry of Rural Development for marketing products made by Women Self-Help Groups (SHGs) under DAY-NRLM.

About

• Launched under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM).
• Provides a digital marketplace for SHG products across India.

Objectives

• Promote women entrepreneurship and rural livelihoods.
• Provide direct market access to SHG products.
• Strengthen digital inclusion and financial empowerment of rural women.

Key Features

• Markets handicrafts, handlooms, apparel, home décor, food products, personal care items, toys, Chanderi sarees, marble crafts, and Pashmina products.
• Offers support for branding, packaging, logistics, processing, and shipping.
• Integrated with ONDC, UMANG, mobile app, fulfilment centres, and SARAS Shakti Collection.

DAY-NRLM

• Ministry: Ministry of Rural Development.
• Objective: Organises rural poor into Self-Help Groups (SHGs) and promotes sustainable livelihoods and self-employment.
• Focus: Financial inclusion, skill development, entrepreneurship, and women's economic empowerment.