Published on: January 31, 2025

MSME TRADE ENABLEMENT AND MARKETING (TEAM) INITIATIVE

MSME TRADE ENABLEMENT AND MARKETING (TEAM) INITIATIVE

NEWS – MSME Trade Enablement and Marketing (TEAM) launched by Ministry of MSME, in partnership with Open Network for Digital Commerce (ONDC).

HIGHLIGHTS

Purpose: Enable small and micro enterprises to join ONDC and embrace digital commerce.

Parent Program: Raising and Accelerating MSME Productivity (RAMP)

Key Features:

  • Focus: Connecting MSMEs with ONDC network, providing access to digital storefronts, integrated payments, and logistics support.
  • Target Beneficiaries: 5 lakh micro and small enterprises (50% women-led).
  • Budget: ₹277.35 crore over 3 years.
  • Key Activities:
    • Connecting MSMEs to ONDC.
    • Providing access to digital storefronts, integrated payment systems, and logistics support.
    • Reducing operational barriers.
    • Expanding market presence.
    • Formalizing operations.
    • Establishing digital transaction histories.
    • Conducting 150+ workshops (Tier 2 & 3 cities, focusing on MSME clusters, women, and SC/ST-led enterprises).

Significance:

  • Guides businesses through joining ONDC, creating digital catalogs, and utilizing the ecosystem.
  • Enhances credibility and trust of MSMEs.
  • Taps into wider customer bases.