Published on: January 31, 2025
MSME TRADE ENABLEMENT AND MARKETING (TEAM) INITIATIVE
MSME TRADE ENABLEMENT AND MARKETING (TEAM) INITIATIVE
NEWS – MSME Trade Enablement and Marketing (TEAM) launched by Ministry of MSME, in partnership with Open Network for Digital Commerce (ONDC).
HIGHLIGHTS
Purpose: Enable small and micro enterprises to join ONDC and embrace digital commerce.
Parent Program: Raising and Accelerating MSME Productivity (RAMP)
Key Features:
- Focus: Connecting MSMEs with ONDC network, providing access to digital storefronts, integrated payments, and logistics support.
- Target Beneficiaries: 5 lakh micro and small enterprises (50% women-led).
- Budget: ₹277.35 crore over 3 years.
- Key Activities:
- Connecting MSMEs to ONDC.
- Providing access to digital storefronts, integrated payment systems, and logistics support.
- Reducing operational barriers.
- Expanding market presence.
- Formalizing operations.
- Establishing digital transaction histories.
- Conducting 150+ workshops (Tier 2 & 3 cities, focusing on MSME clusters, women, and SC/ST-led enterprises).
Significance:
- Guides businesses through joining ONDC, creating digital catalogs, and utilizing the ecosystem.
- Enhances credibility and trust of MSMEs.
- Taps into wider customer bases.