ONE DISTRICT – ONE PRODUCT
What is in news : The first consignment of Kashmiri walnuts was recently flagged off from Budgam. A truck carrying 2,000 kgs was despatched to Bengaluru, Karnataka under the One District, One Product (ODOP) Initiative of the Ministry of Commerce & Industry.
ODOP is basically a Japanese business development concept, which gained prominence in 1979. It is aimed at promoting a competitive and staple product from a specific area to push sales and improve the standard of living of the local population. Over time, it has been replicated in other Asian countries as well.
The main objectives of the One District One Product Scheme of Uttar Pradesh are as follows:
- Preservation and development of local crafts / skills and promotion of the art.
- Increase in the incomes and local employment (resulting in decline in migration for employment).
- Improvement in product quality and skill development.
- Transforming the products in an artistic way (through packaging, branding).
- To connect the production with tourism (Live demo and sales outlet – gifts and souvenir).
- To resolve the issues of economic difference and regional imbalance.
- To take the concept of ODOP to national and international level after successful implementation at State level.