Introduction

• Human Papillomavirus (HPV) causes nearly 95% of cervical cancer cases.
• India accounts for around 25% of the global cervical cancer burden.
• The Mandsaur (Madhya Pradesh) HPV Vaccination Model demonstrates how data-based planning, behavioural insights, and community participation can improve public healthcare delivery.

Key Features of the Mandsaur Model

• Data-Driven Governance
  • Used RBSK, SAMAGRA MP, and Ladli Laxmi Yojana
  • Conducted door-to-door surveys.
  • Prepared Village Master Line Lists.
  • Identified low-coverage and high-resistance areas.
• Inclusive Approach
  • Prioritised Banchhada community, nomadic tribes, urban slums, and school dropouts.
  • Ensured no eligible beneficiary was left behind.
• Behavioural Nudges
  • Presented vaccination as the default choice.
  • Conducted repeated counselling for hesitant families.
  • Publicly recognised vaccinated girls as Peer Champions.
  • Used digital reminders for frontline workers.
• Community Participation
  • Involved doctors, students, religious leaders, athletes, media personalities, and GenZ influencers.
  • Addressed myths regarding infertility through awareness campaigns.
• Convergence of Schemes
  • Integrated vaccination with Routine Immunisation, Antenatal Care Clinics, and Pradhan Mantri Surakshit Matritva Abhiyan (PMSMA).

Outcomes

• Achieved 100% vaccination target within 40 days.
• Conducted 493 vaccination sessions through 12 permanent and 27 temporary sites.
• Covered girls from 893 villages and 190 urban wards.
• Reduced vaccine hesitancy and improved healthcare access.

Way Forward

• Replicate the Mandsaur Model across India.
• Strengthen digital health databases and last-mile delivery.
• Promote behavioural science (Nudge Theory) in public policy.
• Increase community awareness through continuous IEC (Information, Education and Communication) campaigns.

Conclusion

The Mandsaur HPV Vaccination Model shows that combining data-driven governance, behavioural nudges, community participation, and convergence of health schemes can successfully bridge the last-mile gap and strengthen preventive healthcare, making it a replicable model for achieving Universal Health Coverage (UHC) in India.