Tobacco-Free Youth Campaign 4.0 is a 60-day nationwide initiative led by the Ministry of Health and Family Welfare to prevent youth tobacco addiction, promote tobacco-free campuses and strengthen tobacco-control awareness and enforcement.
NEWS: Tobacco-Free Youth Campaign 4.0 launched as a 60-day nationwide initiative to promote tobacco-free campuses and prevent youth addiction.
ABOUT
- Nodal Ministry: Ministry of Health & Family Welfare.
- Aim: Prevent tobacco initiation + encourage cessation.
- Supports the vision of Viksit Bharat 2047.
KEY FEATURES
- Youth-led anti-tobacco pledge + awareness.
- Promotes tobacco-free schools, colleges and universities.
- 60-day campaign across States/UTs.
- Strengthens enforcement of tobacco-control laws.
- Whole-of-government + community participation.
SIGNIFICANCE
- Prevents nicotine addiction, cancer + respiratory diseases.
- Protects children and adolescents.
- Builds on earlier efforts declaring 5.8 lakh+ educational institutions and 73,000 villages tobacco-free.