Published on: February 21, 2026

‘MOBILE BIDI-PUSTAKA HIDI (LEAVE THE PHONE, PICK UP A BOOK)’ CAMPAIGN

‘MOBILE BIDI-PUSTAKA HIDI (LEAVE THE PHONE, PICK UP A BOOK)’ CAMPAIGN

NEWS: The Department of School Education and Literacy has launched the ‘Mobile Bidi-Pustaka Hidi (Leave The Phone, Pick Up A Book)’ campaign to instil the habit of reading among kids.

ABOUT

  • Department of School Education and Literacy+ School Development Monitoring Committees (SDMCs)à help students overcome their addiction to mobile phones.
  • The departmentàsuggested enlisting the help of the police and psychiatrists for the campaign.
  • “Digital detox is a mustàattributed children’s disinclination to pick up books to their addiction to mobile phones
  • Schoolsàtasked with designing posters to educate children about the dangers of mobile addiction, and the benefits of physical activities.

Significance

  • Promotes Reading Culture
  • Helps reduce excessive screen time and mobile dependency
  • Encourages physical activities, social interaction, creativity beyond digital platforms.
  • Involves schools, parents, SDMCs, police, and mental health professionalsàcoordinated effort to tackle mobile addiction