Published on: February 21, 2026
‘MOBILE BIDI-PUSTAKA HIDI (LEAVE THE PHONE, PICK UP A BOOK)’ CAMPAIGN
‘MOBILE BIDI-PUSTAKA HIDI (LEAVE THE PHONE, PICK UP A BOOK)’ CAMPAIGN
NEWS: The Department of School Education and Literacy has launched the ‘Mobile Bidi-Pustaka Hidi (Leave The Phone, Pick Up A Book)’ campaign to instil the habit of reading among kids.
ABOUT
- Department of School Education and Literacy+ School Development Monitoring Committees (SDMCs)à help students overcome their addiction to mobile phones.
- The departmentàsuggested enlisting the help of the police and psychiatrists for the campaign.
- “Digital detox is a mustàattributed children’s disinclination to pick up books to their addiction to mobile phones
- Schoolsàtasked with designing posters to educate children about the dangers of mobile addiction, and the benefits of physical activities.
Significance
- Promotes Reading Culture
- Helps reduce excessive screen time and mobile dependency
- Encourages physical activities, social interaction, creativity beyond digital platforms.
- Involves schools, parents, SDMCs, police, and mental health professionalsàcoordinated effort to tackle mobile addiction
