NEWS – NITI Aayog Launches ‘Vocal for Local’ Initiative

HIGHLIGHTS

• Objectives: Aims to foster self-reliance, sustainable growth, and prosperity in Aspirational Blocks.
• ‘Aakanksha’: – ‘Aakanksha’ logo was unveiled as part of the initiative, representing indigenous local products from 500 Aspirational Blocks
• Partnerships and Collaboration:
  • Collaboration with partners like Government e-Marketplace (GeM) and Open Network for Digital Commerce (ONDC).
  • ‘Aakanksha’ established as an umbrella brand, with potential for sub-brands and international market reach.
• GeM Portal and Support:
  • Dedicated window for ‘Aakanksha’ under GeM portal to promote and sell products from Aspirational Blocks.
  • Partners to provide technical and operational support for e-commerce, financial literacy, certification, and skill enhancement.
• Capacity Building and Sustainability:
  • Comprehensive approach to capacity building aimed at strengthening the Vocal for Local initiative and ensuring sustainability.
  • Focus on creating a conducive ecosystem for local businesses to thrive, driving economic empowerment and self-sufficiency.
• Commitment to Inclusive Growth: NITI Aayog’s commitment to realizing the full potential of Aspirational Blocks, fostering inclusive growth and prosperity for all stakeholders.